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Description: This webinar will discuss how creative ideas diffuse throughout a social system and transform into adoptable innovations. Diffusing innovation is a complex socially-constructedprocess, which inherently implies coping with uncertainty. With limited or no initial knowledge of success probability, how do we plan for a new practice to be superior to its precedents? We will shed light on a methodological strategy to predict potential adopters’ uptake of an innovation.
Date: Wednesday, March 2, 2022
Time: 10:00AM – 11:00AM MST / 12:00PM – 1:00PM EST
Click here to register on Eventbrite